Following the latest Penguin update, several sites all over the web suffered a drop down on their rankings. Even the use of exact match domains is in great hazard if not handled appropriately. Basically, it can make or break up the standing of your site. It tremendously affects or dictates your future in search engine optimisation. Excessive use of exact match domains might seem unnatural for Google. They see it as search term stuffing when a substantial portion of your anchor texts are part of your exact match domains. 

Technically, sites that over optimise exact match domains will be penalized. However, the charge can be taken care of immediately as long as you harmonize the variation of your link density. There is no much to be concerned about being punished by Penguin as compared with other fines since you already know the issue. 

SEO firms make use of exact match domains within their SEO packages with the intention of having legitimate keywords and a brand. Considering the fact that the algorithm of Google is getting wiser, it is sensible to vary your anchor text every now and then. It is not right to declare that exact match domains are out of the search engine optimisation world. You cannot erase the fact that they still provide a major boost to your SEO endeavor. The important thing is to just be certain you have a diversified group of anchor texts to avoid keyword spam. 

If your Google search positions are starting to drop down, it is one sign that you are not controlling your anchor text diversity effectively. The level of damage to your website is dependent upon how spammy the tactics that you are implementing. 

There are cases wherein established sites wasted years of work which cannot be fixed by any reconsideration because of big algorithm changes. To avoid this form of incident, it is advisable to consistently examine your anchor text distribution of inbound and internal links. 

Typically, experts who offer SEO services advise holding every anchor text below 20 percent. Make unique variations by using naked links which involves your brand or a certain call to action. Get rid of all doubtful methods and stay natural with your linking structure and content quality. In the long run, Penguin motivates all site owners to concentrate on premium quality content material with great link diversity.